![]() Here’s an example of a Samsung commercial showcasing its benefits while also mocking Apple’s phone. Also, if your product isn’t all that different from your competitors’, then one of the other video types is probably a better choice. Keep in mind you can’t mention any of your competitors’ names in the video. Assuming your product is better in every way, this can be a great way to persuade people to choose your product over someone else. It’s about as basic as it sounds: show people what features your competitor offers and then show yours. Is your video drastically better than your competitors? Then showcase it with a comparison video. The person then explains why the socks are so worth it and show their use in a real-world application. Here’s an example of someone showcasing the issue, and what product they’re using to remedy that problem. These types of videos usually feature people who have benefitted from using their product and advocate for its use. ![]() Psychologically people feel like they are making the right choice if others have also chosen to use a product. ![]() Social proof is always a great way to convince people it’s the right product for them. They don’t even have any voiceover, but it does the job perfectly. Applying a screen protector isn’t that straightforward, but this short 2-minute video helps you with that. This GVIEWIN commercial is the perfect example of an instructional video. It’s much easier to watch someone build a piece of Ikea furniture than to read instructions, right? Well, that same logic applies if the use of your product isn’t as straightforward as shoelaces. These videos are great if you have a complicated product because sometimes it can be hard to get the message across through just copy and pictures. For example, you’ll see them mention “Capacitive Touch Screen” and “Operation up to 24 hours.” In this commercial for a crypto wallet, you will see infographics that quickly explain what everything is. Assuming your product has the most competitive features, it can be a great way to entice potential customers to buy. Highlight the product’s main features and what benefits you can expect to see because of them. They are an elite exercise brand that shows you exactly how their product fits into your workout regiment. This Battle Ropes example is perfect for showcasing lifestyle videos. What kind of lifestyle are the people going to lead once they start using their product? Or better yet, what kind of lifestyle does your target audience live already – and does your product fit in it? Basically, show how your product is used in real-life settings and show people what experience they can expect to have as a result of using your product. Lifestyle videos are great for getting the customer to imagine themselves using the product.
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