“We stepped things up in every aspect,” says Ostrow. VIP Rows, Featuring Cabins Designed by Inorca, are Available in Every Auditorium It’s Star Cinema Grill’s first incursion into premium-priced rows in each auditorium if successful, the circuit plans to expand the concept to other locations. Those seats come at an up-charge and are only sold in pairs. Each auditorium has its own designated VIP row outfitted with privacy pods from Inorca, a pair of seats enclosed in a cubicle-akin to a first-class seat on an overnight flight. According to the Star Cinema Grill team, this location represented an opportunity to go all-out and create a first-class complex that would turn heads in the market.Īpart from the Samsung Onyx, the cinema features a complete suite of Dolby audio products (from amplifiers to Dolby Atmos and SLS Audio speakers), recliner seating by Inorca, Sony 4K laser projectors, and Harkness screens. The screen is the obvious focal point of Star Cinema Grill’s main auditorium in Richmond, one of 12 halls in a brand-new complex that more closely resembles the lobby of a high-end restaurant or hotel at first glance. The result is the first 46-foot direct view LED cinema screen in the United States-an imposing, massive screen with flawless visual resolution. Omar insisted, ‘I don’t want to talk about the smaller one. What else do you have?’ We had seen that they had a bigger version on a spreadsheet but weren’t talking about it. “We’re at this meeting and he tells Samsung, ‘I want a bigger model. “Omar Khan, the owner of the company, is a go-big-or-go-home type of guy,” says Ostrow. They were impressed by the 34-foot screen but encountered a roadblock from their chief executive officer, Omar Khan, when they returned to Houston. The Star Cinema Grill team flew out to Southern California to see the first commercially installed Onyx screen in person, at the Pacific Winnetka location in Chatsworth, California. Looking to make a splash at its newest location in the Houston suburb of Richmond, Star Cinema Grill began speaking with Samsung about bringing its revolutionary Onyx screen to Texas in November 2018. The Samsung Onyx Screen in Star Cinema Grill’s Houston/Richmond Location is the Biggest Direct-view LED Cinema Screen in the Western Hemisphere That “something else” is nothing other than the largest direct view LED cinema screen in the western hemisphere. We were trying to find something else that could differentiate our brand from everybody else.” Over the past couple of years we’ve made the transition to laser projection technology and immersive sound systems like Dolby Atmos. ![]() “We feel a great way to differentiate ourselves is on the technology side. From the decor of our facilities to our food and beverage, hospitality, and of course our technology,” says Jason Ostrow, VP of development at Star Cinema Grill. “We are constantly trying to elevate our brand. That isn’t to say the food & beverage and hospitality aspects take a back seat: The company’s ownership also operates popular Houston restaurant State Fare under its corporate umbrella. Already counting nine locations-eight in Texas, one in Illinois, and a pair scheduled to open in the coming months-Star Cinema Grill has slowly been building its own niche within Texas’s ultracompetitive dine-in cinema market. With so much competition, how does a relatively new player in Texas’s dine-in cinema scene stand out?įor Houston-based Star Cinema Grill, the answer is simple: double down on the technology. Moviegoers in Texas have an ample variety of options to choose from, whether it’s a dine-in experience from a major circuit like Cinemark (which launched its first CUT! by Cinemark location in Frisco, Texas, earlier this year) or a high-end evening at one of the state’s three Ipic locations. ![]() Dine-in cinema pioneers like Alamo Drafthouse, Flix Brewhouse, (Marcus-owned) Movie Tavern, and Studio Movie Grill were all founded in the Lone Star State. As the home state of several specialized circuits, it boasts a number of options for patrons looking to enjoy dinner at the movies. Texas is known as one of the most competitive destinations for dine-in cinemas. Houston’s Star Cinema Grill Debuts the Biggest Samsung Onyx Screen in the Western Hemisphere at its New Location
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